Andre Ortiz

Husband, Father, Creative, and Friend

I design products and experiences across industries like education, healthcare, travel, and automotive. I am not just a creative professional, but a versatile and product-focused tactician, armed with a powerful set of skills.

Product DesignUI / UXWireframingPrototypingDesign SystemsDesign TokensFront-End DevelopmentReactUI ComponentsClojurescriptRuby / RailsNodeSqliteHTML / CSSPythonRESTWeb DesignAI AgentsOllama AIOpenAIVideo ProductionSound DesignBrandingIllustration

Experience

2004After college, I started an internship at Sony Red in NYC. By a stroke of luck, one of my personal design projects sparked some interest, and I was invited to collaborate with the design and marketing teams. This fantastic opportunity allowed me to become proficient in Photoshop, Flash, and even pick up some foundational web development skills.
2006My family and I relocated to Columbus, OH where I gained real-world agency experience. I had the opportunity to design materials for prominent clients such as Procter & Gamble, Nationwide Insurance, Disney, Toyota USA, and Caterpillar, among others. The expectations were high, but I welcomed the challenge. I worked diligently to level up in visual design, web development, ActionScript, video production, and motion graphics.
2009The rise of the iPhone significantly contributed to the decline of Flash. In response, I shifted my focus to HTML, CSS, and Javascript. I worked closely with engineers on a daily basis to build products.
2010This period was incredibly exhilarating. Everyone was eager to compete with Facebook, Twitter, and LinkedIn. Using my developed skills, I joined small teams aiming to create something innovative and fresh. As a designer, my focus shifted more towards product. I designed user experiences, keeping business objectives in mind. Although we didn't strike gold, the hustle was life changing.
2013I decided to freelance in order to spend more time at home with my family. This allowed me to provide a range of services, including UI/X design, branding, design systems, documentation, and front-end development.
2017 - CurrentAfter several rewarding years as a freelancer, I chose to rejoin a team. I found an exciting opportunity in the healthcare sector and was eager to make a significant contribution. Now, I work alongside a team of highly skilled designers, developers, and product managers to bring medicines to market and improve people's lives. My main focus areas are product design, design systems, and relationships.

Currently Learning

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Artificial Intelligence is undoubtedly a game-changer. Compact text-generating models like Llama2 and advanced multi-modal models like ChatGPT exhibit impressive capabilities. When these are harnessed by a team of specialized AIs, working towards a common goal in an agentic workflow, the product outcomes are transformative!

My focus has been on these tools:

  • Ollama - Local, open source language models
  • OpenAI - AI as a service (ChatGPT)
  • CrewAI - Framework for creating agentic models
  • MidJourney - Image creation

I’m super excited about the opportunity to learn and find the intersection of experience design and AI! While I may not have a formal background in machine learning, data science or related fields, my genuine curiosity and capabilities will get me there.